The Truth About SEO Services
The world of Search Engine Optimization (SEO) is a cluttered, fickle world whose name is supported by the few companies that are able to have sustained success. For those of you that aren’t familiar with Search Engine Optimization, SEO is the practice of engineering websites to show up on search engines.
An effective SEO agency is a near priceless addition to your marketing plan. They don’t simply pick out some keywords and say that your site is now optimized. Nor do they pay for linking services that can leave your company on Google’s black list. A good SEO service monitors your site’s search-ability over periods of time, adjusting their strategy to maintain and improve your search engine ranking. They aren’t comprised of hobbyist who visited an internet forum or read an introductory book — they are made up of professionals that maintain, improve, and update their knowledge as the practices change. www.12sm.agency
Unfortunately, the common “SEO service” is composed of non-professionals that are advertising their blind endeavors as a worthy, competent service. Some might be competent, but the vast amount of SEO services are there because they see an easy dollar. They aren’t going to find what’s best for your company — they are going to make the most money they can, and take off.
Essentially, the SEO industry is like every other contract service that doesn’t require professional credentials. Having your SEO done by a quasi professional isn’t quite as risky as having your next door neighbor perform a root canal, but in terms of money, it’s nearly as dangerous. The SEO and marketing community needs to commit themselves to protecting their clients, and their respected brands. SEO companies don’t have to be terrible to hurt your brand — all that needs to happen to accomplish that is a lack of any one of: strategy, marketing, technique, knowledge, etc…
A divide needs to be created between scam artists and competent SEO agencies. Companies such as mine, MoR Marketing, are ensuring that we stay on top of new trends and techniques. More importantly — we are focusing on a brand-first philosophy that promotes the notion of fusing SEO techniques with marketing tactics. In other words, we won’t risk your site’s brand image in order to ensure we have SEO results to show our clients.
Instead of overloading your site with links to businesses that have no association with your service — why not take the time to strategically place your links amongst the right group? Why waste your time competing for the highest compete search terms? Evaluate a business, determine their market, USP, and then focus on terms that generate traffic and drive conversions. SEO is an element of your marketing structure, not the other way around.