The days of the dingy old dive bar with a worn out jukebox may not quite have fizzled out, quite yet, but when it comes to the world of high end hospitality, the modern scene is anything but bare bones. With 4 out of 5 new restaurants failing within the first year, it seems like a lot of would-be restaurateurs are going into the business with a lot of ambition and a plan that leaves the foundation a little shaky. Most of the time new restaurants and bars just have a hard time finding their customer base, and placing their establishment where it will be seen by enough of this target audience. It takes years to build up a steady following, and can take longer than that to build up enough word of mouth to keep a business kicking for more than 5 or 10 good business years. So what is the X factor in drawing enough business in this day and age? Instead of focusing on the food and beverage, many restaurateurs and bar owners are turning to technology. 강남풀싸롱
Today, with fine quality meals on every corner, the average customer is looking for ambiance and environment more than anything else. Part of that environment today means staying wired into the rest of the world. While there are many restaurants that exist as quiet little havens away from it all, the average meal out is likely an opportunity for the busy worker, father, mother, boss, employee or free-lancer to multi-task. Business at restaurants and yes, even bars, with free Wi-Fi is noted to shoot up drastically. The same goes for satellite TV. When a customer knows that he or she can watch the news during lunch hour, or catch the big sports game on a Sunday, it makes a lot of difference when deciding where to head for a meal or a drink.
More than the décor, the color of the walls, or the drinks served, the “vibe” of a bar or restaurant these days is defined by and large by “what’s on.” When a bar has satellite TV customers feel more relaxed, more sociable, and are more likely to head out alone or in small groups rather than stay at home. When a restaurant or café has satellite TV in strategic locations, it can also be an impressive selling point. When there is something to watch while waiting for a table in the lounge or bar, the customer will be impressed. Keeping high definition out of the dining room is usually a good idea in a classier joint, but in a small café or lunch spot can be a huge drawing point. Making the customer feel relaxed and at home is priority number one, and as long as the food is good they will keep coming back for more.
Instead of heading outside to promote, stay inside and revamp to encourage more patrons to dine or drink at your place. Stay wired with internet and hundreds of channels to help give the right impression of your restaurant.
